Real Good Chair

Posted on 16. Feb, 2010 by in 5D2, commercials

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

When we opened our SoHo store in 2008, we were introduced to the resourceful culture of “curb-mining”: the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.

On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.

Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart

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One Response to “Real Good Chair”

  1. ddavid morin

    26. Feb, 2010

    for me this was one of the coolest, most original, and well shot short projects i have ever seen. especially loved all the walkie-talkie soundtrack. reminds me of being on set. a great camera. a great premise. beautifully executed. thank you. bravo.
    ddm

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