Real Good Chair
Posted on 16. Feb, 2010 by planetMitch in 5D2, commercials
(11 votes, average: 7.45)
Loading ...Blu Dot Real Good Experiment from Real Good Chair on Vimeo.
When we opened our SoHo store in 2008, we were introduced to the resourceful culture of “curb-mining”: the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own to celebrate our one-year anniversary in New York.
On November 4-5, 25 Real Good Chairs were dropped around NYC, free for the take. Many were GPS-enabled. Watch the film to see what happened.
Directed by Andrew Zuchero
Produced by Supermarche
Concept by mono
Technology by Tellart
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ddavid morin
26. Feb, 2010
for me this was one of the coolest, most original, and well shot short projects i have ever seen. especially loved all the walkie-talkie soundtrack. reminds me of being on set. a great camera. a great premise. beautifully executed. thank you. bravo.
ddm