(25 votes, average: 8.80)
Loading ...Our creative minds here at Element X Creative (http://www.elementxcreative.com) were pretty stoked about The Association of Independent Commercial Producers (AICP) asking us to create this year’s Sponsor Reel for the Southwest show. The creative carte blanche was daunting given such a small window of time to concept and produce a 5 minute piece. It was even more challenging considering our own expectations were set high, not only in terms of storytelling, but wanting to create something that had not been done in the history of the show.
After hours and hours of brainstorming concepts, we found an idea involving trains and miniatures that the whole studio could rally behind. Every individual under our roof came together to write, storyboard, model, texture, shoot, rig, animate, composite, and edit the final product. Many late nights and take-out orders later, combined with a music and sound effects mix from Tequila Mockingbird, the end video was stunning to behold.
So take a peek at our latest and greatest! We hope you have as much fun watching it as our hero Jack had while running around in the tiny world we created for him.
7 Responses to “AICP Southwest 2011 Sponsor Reel”
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Cheryl Johnson
24. Nov, 2011
Very very clever – would make a great kids story
David R. Miller
24. Nov, 2011
Wow … outstanding!
John Ciccone
06. Dec, 2011
This is great piece..obviously for techique AND for story…playful, engaging, with an emotional maturity. AND very effective use of music. (It reminds me of a Twight Zone episode I saw yearzzzzz ago.)
Trevor Varley
06. Dec, 2011
Incredible! Well done to all involved. Imagination is a great tool when put to proper use.
Doug Brown
06. Dec, 2011
Three Thumbs up. Outstanding!
Michael Shandro
07. Dec, 2011
My three year old son loved this! He is a huge fan of trains. Thank you!
Ronen
18. Dec, 2011
Fellini when asked about how he began answered: “once I got to know the basics , generous persons such as Visconti and Korda put me on the right track , but (sinceramente , quando ero giovane costruivo tutto in terrecotta ed ecco come sono arrivato in che si vede oggi ) sincerely ,when I was young , I built everything from clay and that is how I got to be known and what you see today…!” (Quoted from the Documentary (I Pagliacci/The Clowns)