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Enmark: Drive from Brad Kremer on Vimeo.

This is a commercial we did for Enmark, a regional convenient store/gas station in the southeast. They wanted something to give them a fresh image so we decided to make a feel good lifestyle spot that represents their core beliefs and attitude.

We filmed the spot all in one day at Fort Pulaski in Savannah, GA. It was a perfect day with a beautiful sunrise, good temperatures and low wind. The only negative was the sand gnats. And there were a LOT of them. It seems the bugs come out the most on the really nice days. I can’t blame them but it was an annoyance.

During pre production we were going back and forth to whether to shoot this spot with RED or a 5DMKII. In the end we decided to use the 5DMKII for the simple reason of the type of shots we wanted and the limited amount of time to get them in. We were actually shooting not one but 1.5 commercials that day. In order to go from truck jib arm to car mount to sticks to ground jib arm and back to truck jib arm it made the most sense to use a format that was easy to switch.

Production: Tytancreates.com
Director/DP: Brad Kremer
Jib Operator: Brad Kremer
Creative Director: Scott Jacobs
Executive Director: Jim Stone
Post Production: Mark Nguyen
CG Animator: Dean Fowler
Make-Up Artist: Kimberly Gapac
Second camera: Daniel Lowe
Photography: ShotbyRoxy.com
Actors: Kylan Mckim, Harely Strickland, Will Taylor, Jack(the dog)